Inhalt Navigation
Agency Blog

Models in product photography - Eyecatcher & key to success

25 Sep, 2017

The concept model has more associations like Fashionshows, catwalks and photoshootings - and the model is always the focus. But in addition to Fashionshows and catwalks, there are other possibilities to be a model.

# Properly positioning products

If you take a look in advertising magazines you always see products that are presented with or on a model. In fashion it is no wonder, because it can obviously be represented on a model much more vividly. But you also often see other products, such as furniture, which are photographed together with a model. The concept model has more associations like Fashionshows, catwalks and photoshootings - and the model is always the focus. But in addition to Fashionshows and catwalks, there are other possibilities to be a model.

# The product photo - what is it?

Product photography is an important part of advertising photography. The aim is to present the goods optimally in photos. It is obvious that the correct presentation of the product or the product is crucial for the success or failure. The potential customer should be encouraged to buy through an appealing presentation. That’s where an AI presentation maker can help elevate the visuals naturally, making the product feel more polished and compelling without losing authenticity. And often the products with a model can be presented more attractive than without. The product photography is therefore an important part around which model agencies - of course we too - care. In addition, the demand for models that are sought in this area is also very large. These models are usually not professionals, but people with other professions who want to earn a little bit with these occasional jobs. This also works really well next to another profession, because the bets are mostly very short and do not claim the whole day. In addition, the job is a great opportunity to enter the model business as newcomers, since not so many experiences are required. The main focus of the pictures is on the product, but by using a model, the image is imparted to the image and the product is presented correctly. Especially with furniture, the customer is encouraged to identify with the model and to imagine how the piece of furniture could complete its furnishings.

Grid Girl

# Models as an identification factor

We also regularly provide models for product photography, especially for furniture and furniture. The furniture of our partner "Die Wohnliebhaber" ( https://www.ledermoebel-vintage.de ) speaks for itself, but you can also imagine the combination of model and product photography very well. However, fashion and furniture are not the only thing that can be supported by product photography. Product photography includes a lot more! Even residential accessories such as, Eg at Homestyle & Garden ( https://homestyle-and-garden.com ), can also add charm through the right use of models.
Life situations are presented, as in the kitchen when cooking with the new kitchen utensils, relaxing on the terrace on the new wooden garden furniture or on a vintage leather sofa for television. Just the latter, that someone sits serenely on a sofa or sits, is seen particularly frequently. This is how it is presented and emphasized how comfortable and practical this sofa is.

In summary, models are the ideal complement to pure product photography to stimulate the purchase of the product. In addition, this area will be a win-win situation for companies and models, as it is also a good option for newcomers and professionals, which makes entering the model business easier.


Further contributions

25 Sep, 2017

Women & cars - a combination with tradition

Grid Girls
The automobile industry soon discovered the benefits of connecting women and vehicles to advertising. At that time still eye-catchers for the male clientele, the slightly clothed girls disappear today however increasingly. This change is simply explained by the logic of the market economy. Already at the end of the nineties, market researchers proved that women made the same decision as men. Thus, the presentation of the female charms increasingly falls into the background and the young women convince with intelligence and charm.
Read more
16 Oct, 2018

Leuchtende Augen erhellen die Welt! – The models meets One Dollar Glasses

Wir möchten Euch von einem Herzensprojekt erzählen, das wir seit diesem Jahr unterstützen – One Dollar Glasses! Getreu dem Motto „Leuchtende Augen erhellen die Welt!“ werden hier Brillen für Menschen produziert, die zwar eine Sehhilfe benötigen, sich aber unter normalen Umständen niemals eine leisten könnten. Doch das war noch nicht alles! Was hinter dem Projekt steckt, erfahrt Ihr hier!
Read more
02 Sep, 2019

Das Büro-Highlight für Pausen, Meetings & Partys: Unsere Naturstein Terrasse

Mitten im Herzen der ostwestfälischen Metropole Bielefeld befindet sich das Büro unserer Modelagentur – zentral, aber dennoch idyllisch gelegen zwischen der modernen Kunsthalle und der historischen Sparrenburg. Hier arbeiten wir täglich daran, für jeden Kunden die passenden Models, Influencer oder Hostessen zu finden. Wir lieben unsere Arbeit und unser Büro, aber ein Ort hat es uns ganz besonders angetan: Die Naturstein Terrasse.
Read more
21 Sep, 2018

Unser neues Highlight – die Fotowand mit magnetischer Anziehungskraft

Viele von Euch werden es bestimmt schon mitbekommen haben: Im Mai dieses Jahres hieß es für unser Team von The models, ein Umzug steht an! Das kleine, aber feine Büro konnte unserem stetig wachsenden Team nicht mehr wirklich standhalten und eine Vergrößerung musste her.
Read more
27 Jan, 2025

Die Bedeutung von Diversität in der Modeindustrie

Die Modeindustrie hat sich in den letzten Jahren stark verändert. Eines der wichtigsten Themen, das immer mehr Aufmerksamkeit erhält, ist die Diversität in der Branche. In der Vergangenheit war die Modewelt oft von einer sehr eingeschränkten Vorstellung von Schönheit geprägt. Heute zeigt sich jedoch ein klarer Trend zu mehr Vielfalt. Aber warum ist Diversität so wichtig für die Modebranche?
Read more
23 Mar, 2026

Einzigartig statt austauschbar: Schönheitsmerkmale bei Models

Model Pigmentflecken Schönheitsmerkmal
Die Modelbranche hat sich stark verändert: Weg vom austauschbaren Schönheitsideal, hin zu Individualität und echten Persönlichkeiten. Sichtbare Merkmale wie Narben oder Muttermale stehen heute für Authentizität und sind gefragter denn je.
Read more

# Contact

Alison Steinke
Alison Steinke
Key Account Manager
+49 521 448 139 08
a.steinke(at)the-models.de