Inhalt Navigation
Agency Blog

Models in product photography - Eyecatcher & key to success

25 Sep, 2017

The concept model has more associations like Fashionshows, catwalks and photoshootings - and the model is always the focus. But in addition to Fashionshows and catwalks, there are other possibilities to be a model.

# Properly positioning products

If you take a look in advertising magazines you always see products that are presented with or on a model. In fashion it is no wonder, because it can obviously be represented on a model much more vividly. But you also often see other products, such as furniture, which are photographed together with a model. The concept model has more associations like Fashionshows, catwalks and photoshootings - and the model is always the focus. But in addition to Fashionshows and catwalks, there are other possibilities to be a model.

# The product photo - what is it?

Product photography is an important part of advertising photography. The aim is to present the goods optimally in photos. It is obvious that the correct presentation of the product or the product is crucial for the success or failure. The potential customer should be encouraged to buy through an appealing presentation. That’s where an AI presentation maker can help elevate the visuals naturally, making the product feel more polished and compelling without losing authenticity. And often the products with a model can be presented more attractive than without. The product photography is therefore an important part around which model agencies - of course we too - care. In addition, the demand for models that are sought in this area is also very large. These models are usually not professionals, but people with other professions who want to earn a little bit with these occasional jobs. This also works really well next to another profession, because the bets are mostly very short and do not claim the whole day. In addition, the job is a great opportunity to enter the model business as newcomers, since not so many experiences are required. The main focus of the pictures is on the product, but by using a model, the image is imparted to the image and the product is presented correctly. Especially with furniture, the customer is encouraged to identify with the model and to imagine how the piece of furniture could complete its furnishings.

Grid Girl

# Models as an identification factor

We also regularly provide models for product photography, especially for furniture and furniture. The furniture of our partner "Die Wohnliebhaber" ( https://www.ledermoebel-vintage.de ) speaks for itself, but you can also imagine the combination of model and product photography very well. However, fashion and furniture are not the only thing that can be supported by product photography. Product photography includes a lot more! Even residential accessories such as, Eg at Homestyle & Garden ( https://homestyle-and-garden.com ), can also add charm through the right use of models.
Life situations are presented, as in the kitchen when cooking with the new kitchen utensils, relaxing on the terrace on the new wooden garden furniture or on a vintage leather sofa for television. Just the latter, that someone sits serenely on a sofa or sits, is seen particularly frequently. This is how it is presented and emphasized how comfortable and practical this sofa is.

In summary, models are the ideal complement to pure product photography to stimulate the purchase of the product. In addition, this area will be a win-win situation for companies and models, as it is also a good option for newcomers and professionals, which makes entering the model business easier.


Further posts

20 Mar, 2025

Der Casting-Guide für Models: Von der Anreise bis zum Styling

Du träumst davon, als Model durchzustarten und stehst vor deinem ersten Casting? Oder hast du schon ein paar Castings hinter dir, aber noch nicht den perfekten Ablauf für dich gefunden? Kein Problem. In diesem Guide findest du alles, was du brauchst, um bestens vorbereitet zu sein.
Read more
08 Jul, 2021

Sexismus am Arbeitsplatz – #GegenSexismus #ZeichenSetzen

Mit der Aktion „Gemeinsam gegen Sexismus“ wird bundesweit ab dem 16. Juni 2021 von Arbeitgebern ein Zeichen gegen Sexismus am Arbeitsplatz gesetzt. Durch die Anti-Sexismus-Kampagne wollen die GründerInnen und GeschäftsführerInnen Gesina Kunkel, Natalie Brosy und Martin Brosy der Agentur impulsQ GmbH aus Reutlingen und Berlin auf eine erschreckende Zahl frauenfeindlicher Diskriminierung an Arbeitsplätzen in Deutschland aufmerksam machen. Verbunden mit der Kampagne ist ein deutschlandweiter Spendenaufruf, um die Hilfsorganisation Wirbelwind Reutlingen nach Kräften finanziell zu unterstützen. – Auch wir sind natürlich mit dabei!
Read more
05 Jun, 2026

Als Model in Berlin arbeiten: Bewerbung, Aufträge und wie die Vermittlung läuft

Berlin ist einer der wichtigsten Drehorte und Auftragsmärkte für Models in Deutschland. Genau deshalb arbeiten wir seit Jahren mit Models aus Berlin und dem Umland und besetzen damit Shootings, Messen und Kampagnen in der Stadt. Unser Sitz liegt nicht in Berlin, unsere Kartei reicht aber bis dorthin. Für dich als Auftraggeber heißt das: Du buchst passende Gesichter mit kurzen Anfahrtswegen, ohne an einen einzelnen Standort gebunden zu sein. Und wenn du selbst in Berlin lebst und als Model arbeiten möchtest, bist du bei uns genauso richtig.
Read more
01 May, 2026

Modeljobs im Wandel: Zwischen Event, Kamera und digitaler Bühne

Model-Moderator-Event
Die Anforderungen an Models haben sich in den letzten Jahren stark verändert. Während früher klassische Fotoshootings und Laufstegjobs im Mittelpunkt standen, sind heute deutlich vielseitigere Fähigkeiten gefragt.
Read more
12 Oct, 2018

Trainee power high 3! - Our modeling agency as a training company

The models has grown rapidly in recent years - meanwhile, our database includes about 4,000 models, fair hostesses and grid girls. In addition to the regular orders of our regular customers also come in every day completely new booking requests. In order to cope with the onrush of applications, queries and applications, we naturally also had to upgrade ourselves within the agency. Three diligent trainees help us to maintain and expand our model and customer network.
Read more
15 Apr, 2025

Digitale Models bei H&M – Warum echte Menschen trotzdem unverzichtbar sind

Die Modebranche verändert sich rasant – und mit ihr auch die Art, wie Mode gezeigt wird. Digitale Models erobern aktuell Kampagnen großer Marken wie H&M. Diese computergenerierten Avatare sehen täuschend echt aus, sind flexibel einsetzbar und sparen Ressourcen. Wir gehen darauf ein, wo digitale Models sinnvoll sind und wo reale Menschen dennoch einen großen Mehrwert bieten.
Read more

# Contact

Alison Steinke
Alison Steinke
Key Account Manager
+49 521 448 139 08
a.steinke(at)the-models.de