Inhalt Navigation
Agency Blog

Models in product photography - Eyecatcher & key to success

25 Sep, 2017

The concept model has more associations like Fashionshows, catwalks and photoshootings - and the model is always the focus. But in addition to Fashionshows and catwalks, there are other possibilities to be a model.

# Properly positioning products

If you take a look in advertising magazines you always see products that are presented with or on a model. In fashion it is no wonder, because it can obviously be represented on a model much more vividly. But you also often see other products, such as furniture, which are photographed together with a model. The concept model has more associations like Fashionshows, catwalks and photoshootings - and the model is always the focus. But in addition to Fashionshows and catwalks, there are other possibilities to be a model.

# The product photo - what is it?

Product photography is an important part of advertising photography. The aim is to present the goods optimally in photos. It is obvious that the correct presentation of the product or the product is crucial for the success or failure. The potential customer should be encouraged to buy through an appealing presentation. And often the products with a model can be presented more attractive than without. The product photography is therefore an important part around which model agencies - of course we too - care. In addition, the demand for models that are sought in this area is also very large. These models are usually not professionals, but people with other professions who want to earn a little bit with these occasional jobs. This also works really well next to another profession, because the bets are mostly very short and do not claim the whole day. In addition, the job is a great opportunity to enter the model business as newcomers, since not so many experiences are required. The main focus of the pictures is on the product, but by using a model, the image is imparted to the image and the product is presented correctly. Especially with furniture, the customer is encouraged to identify with the model and to imagine how the piece of furniture could complete its furnishings.

Grid Girl

# Models as an identification factor

We also regularly provide models for product photography, especially for furniture and furniture. The furniture of our partner "Die Wohnliebhaber" ( https://www.ledermoebel-vintage.de ) speaks for itself, but you can also imagine the combination of model and product photography very well. However, fashion and furniture are not the only thing that can be supported by product photography. Product photography includes a lot more! Even residential accessories such as, Eg at Homestyle & Garden ( https://homestyle-and-garden.com ), can also add charm through the right use of models.
Life situations are presented, as in the kitchen when cooking with the new kitchen utensils, relaxing on the terrace on the new wooden garden furniture or on a vintage leather sofa for television. Just the latter, that someone sits serenely on a sofa or sits, is seen particularly frequently. This is how it is presented and emphasized how comfortable and practical this sofa is.

In summary, models are the ideal complement to pure product photography to stimulate the purchase of the product. In addition, this area will be a win-win situation for companies and models, as it is also a good option for newcomers and professionals, which makes entering the model business easier.


Further contributions

03 Mar, 2025

Selbstständig sein als Model: Alles, was du dazu wissen solltest

Das Modelleben sieht von außen oft glamourös aus: Fotoshootings an exotischen Orten, Laufsteg-Auftritte für bekannte Designer und ein aufregender Lifestyle. Doch dahinter steckt viel mehr als nur schönes Aussehen und perfektes Posing. Keine feste Agentur, kein vorgegebener Karriereweg: Selbstständig modeln bedeutet, sich um Jobs, Verträge, Finanzen und Versicherungen selbst zu kümmern. Das kann einschüchternd wirken, doch mit der richtigen Vorbereitung wird daraus eine spannende Reise.
Read more
04 Mar, 2018

Model agencies Hamburg - Fashion scenes between Hafen & City

"Oh Hamburg my pearl" many talk about it, but what makes this city so special and adorable?
Read more
14 Apr, 2022

Ein hoher Preis für billige Kleidung – Wie Du Dich schützen kannst

Egal wie sehr man sich freut, ein schönes Kleid für den nächsten Sommer für einen sehr günstigen Preis ergattert zu haben – im Endeffekt zahlt man wahrscheinlich einen umso höheren Preis mit seiner Gesundheit. Das gilt nicht für alle Kleidungsstücke, aber vor allem für die, einiger Textildiscounter, die ihre Preise extrem drücken, um erfolgreich auf dem Textilmarkt zu bleiben. Wir geben Dir einige Tipps, die nicht nur Dein Portemonnaie schützen können.
Read more
21 Nov, 2025

Wie Tattoo Models das Storytelling von Marken beeinflussen

Tattoo Model weiblich
Wie beeinflussen Tattoos das Storytelling von Marken – und warum setzen immer mehr Unternehmen bewusst auf tätowierte Models, um ihre Botschaften emotionaler und authentischer zu vermitteln? Tätowierungen haben sich zu einem unverwechselbaren visuellen Stilmittel entwickelt, das Identität, Persönlichkeit und kulturelle Trends unmittelbar transportiert und Marken zu einer moderneren, individuelleren Außenwirkung verhilft.
Read more
20 Mar, 2025

Der Casting-Guide für Models: Von der Anreise bis zum Styling

Du träumst davon, als Model durchzustarten und stehst vor deinem ersten Casting? Oder hast du schon ein paar Castings hinter dir, aber noch nicht den perfekten Ablauf für dich gefunden? Kein Problem. In diesem Guide findest du alles, was du brauchst, um bestens vorbereitet zu sein.
Read more
18 Dec, 2025

Digitale Markenbotschafter: Models zwischen App und Event

Promotion Hostess Tablet
Ob auf Messen, Roadshows oder exklusiven Launch-Events – Models und Promotion-Hostessen sind heute weit mehr als reine Blickfänger. Sie übernehmen die Rolle digitaler Markenbotschafter, erklären Apps, führen Nutzer durch Funktionen und begleiten den Übergang von der persönlichen Begegnung zur digitalen Anwendung. Gerade bei mobilen Lösungen entscheidet dieser erste Kontakt häufig darüber, ob eine App ausprobiert und langfristig genutzt wird.
Read more

# Contact Details

Alison Steinke
Alison Steinke
Key Account Manager
+49 521 448 139 08
a.steinke(at)the-models.de