Inhalt Navigation
Agency Blog

Models in product photography - Eyecatcher & key to success

25 Sep, 2017

The concept model has more associations like Fashionshows, catwalks and photoshootings - and the model is always the focus. But in addition to Fashionshows and catwalks, there are other possibilities to be a model.

# Properly positioning products

If you take a look in advertising magazines you always see products that are presented with or on a model. In fashion it is no wonder, because it can obviously be represented on a model much more vividly. But you also often see other products, such as furniture, which are photographed together with a model. The concept model has more associations like Fashionshows, catwalks and photoshootings - and the model is always the focus. But in addition to Fashionshows and catwalks, there are other possibilities to be a model.

# The product photo - what is it?

Product photography is an important part of advertising photography. The aim is to present the goods optimally in photos. It is obvious that the correct presentation of the product or the product is crucial for the success or failure. The potential customer should be encouraged to buy through an appealing presentation. That’s where an AI presentation maker can help elevate the visuals naturally, making the product feel more polished and compelling without losing authenticity. And often the products with a model can be presented more attractive than without. The product photography is therefore an important part around which model agencies - of course we too - care. In addition, the demand for models that are sought in this area is also very large. These models are usually not professionals, but people with other professions who want to earn a little bit with these occasional jobs. This also works really well next to another profession, because the bets are mostly very short and do not claim the whole day. In addition, the job is a great opportunity to enter the model business as newcomers, since not so many experiences are required. The main focus of the pictures is on the product, but by using a model, the image is imparted to the image and the product is presented correctly. Especially with furniture, the customer is encouraged to identify with the model and to imagine how the piece of furniture could complete its furnishings.

Grid Girl

# Models as an identification factor

We also regularly provide models for product photography, especially for furniture and furniture. The furniture of our partner "Die Wohnliebhaber" ( https://www.ledermoebel-vintage.de ) speaks for itself, but you can also imagine the combination of model and product photography very well. However, fashion and furniture are not the only thing that can be supported by product photography. Product photography includes a lot more! Even residential accessories such as, Eg at Homestyle & Garden ( https://homestyle-and-garden.com ), can also add charm through the right use of models.
Life situations are presented, as in the kitchen when cooking with the new kitchen utensils, relaxing on the terrace on the new wooden garden furniture or on a vintage leather sofa for television. Just the latter, that someone sits serenely on a sofa or sits, is seen particularly frequently. This is how it is presented and emphasized how comfortable and practical this sofa is.

In summary, models are the ideal complement to pure product photography to stimulate the purchase of the product. In addition, this area will be a win-win situation for companies and models, as it is also a good option for newcomers and professionals, which makes entering the model business easier.


Further contributions

24 Oct, 2023

Fun Facts rund um den Modeljob: Hättest du das gewusst?

Wenn Du Interesse daran hast, als Model zu arbeiten, gibt es viel Wissen, das Du Dir vorab zum Thema aneignen solltest. Deswegen haben wir Dir einige Fun Facts mit spannenden Details rund um den Modeljob zusammengestellt.
Read more
10 Jun, 2025

Model werden: Diese Voraussetzungen zählen heute wirklich

So viel vorweg: Die Voraussetzungen, um Model zu werden, sind heute viel vielfältiger als viele denken – und genau diese Entwicklung begrüßen wir bei the-models. Doch was braucht es eigentlich wirklich, um in der heutigen Modewelt Fuß zu fassen?
Read more
04 Aug, 2025

,,SkinnyTok‘‘ & Diätkultur: Verliert Diversität an Wert?

In der sich rasant wandelnden Welt der sozialen Medien entstehen täglich neue Trends. Einer der derzeit meistdiskutierten: „SkinnyTok“ – ein Hashtag und Phänomen auf TikTok, das Millionen Aufrufe generiert. Was auf den ersten Blick nach harmlosen Ernährungstipps oder Fitnessinspiration aussieht, birgt bei genauerem Hinsehen gefährliche Tendenzen, die wir schon als überwunden glaubten. Was das für die betroffenen Personen und die Diversität in der Branche bedeutet, zeigen wir in diesem Beitrag.
Read more
24 Jan, 2023

the-models RECAP 2022

Ein spannendes Jahr ist zu Ende und wir möchten unsere zahlreichen, aufregenden Projekte mit Euch teilen, um einen Einblick in unseren Job und in die unterschiedlichen Modeljobs, die wir vermittelt haben, zu gewähren. Neben klassischen Fotoshootings agieren unsere Models auch für Live Events, TV-Serien, Filmprämieren und, und, und...
Read more
17 Nov, 2025

Auffallen mit Stil: Warum smarte Vape-Gadgets das nächste Fashion-Highlight sind

In einer Welt, in der Lifestyle und Ästhetik zunehmend miteinander verschmelzen, entwickelt sich auch der Umgang mit Rauchgadgets in eine neue Richtung. Was früher als funktionales Utensil galt, wird heute immer mehr zu einem persönlichen Ausdrucksmittel – einem Accessoire, das Stil, Identität und technische Innovation miteinander verbindet. Der Trend „Trendy & auffällig: Smarte Rauchgadgets als neue Modeaccessoires“ beschreibt damit eine Entwicklung, die weit über das rein praktische Dampfen hinausgeht. Smarte Rauchgadgets werden zu kleinen Designobjekten, die sich nahtlos in moderne Fashion-Looks integrieren lassen und den individuellen Lifestyle ihrer Besitzer widerspiegeln.
Read more
08 Jun, 2026

Model werden in Düsseldorf: dein Newcomer Guide für NRW

Du willst Model werden und fragst dich, wie der Einstieg gelingt? Düsseldorf und Köln liegen nah beieinander und bieten Newcomern echte Chancen. Wir zeigen dir die wichtigsten Schritte, von der ehrlichen Selbsteinschätzung über die Bewerbung bis zum ersten Shooting, und wie die Vermittlung in NRW konkret funktioniert.
Read more

# Contact

Alison Steinke
Alison Steinke
Key Account Manager
+49 521 448 139 08
a.steinke(at)the-models.de