Inhalt Navigation
Agency Blog

Models in product photography - Eyecatcher & key to success

25 Sep, 2017

The concept model has more associations like Fashionshows, catwalks and photoshootings - and the model is always the focus. But in addition to Fashionshows and catwalks, there are other possibilities to be a model.

# Properly positioning products

If you take a look in advertising magazines you always see products that are presented with or on a model. In fashion it is no wonder, because it can obviously be represented on a model much more vividly. But you also often see other products, such as furniture, which are photographed together with a model. The concept model has more associations like Fashionshows, catwalks and photoshootings - and the model is always the focus. But in addition to Fashionshows and catwalks, there are other possibilities to be a model.

# The product photo - what is it?

Product photography is an important part of advertising photography. The aim is to present the goods optimally in photos. It is obvious that the correct presentation of the product or the product is crucial for the success or failure. The potential customer should be encouraged to buy through an appealing presentation. That’s where an AI presentation maker can help elevate the visuals naturally, making the product feel more polished and compelling without losing authenticity. And often the products with a model can be presented more attractive than without. The product photography is therefore an important part around which model agencies - of course we too - care. In addition, the demand for models that are sought in this area is also very large. These models are usually not professionals, but people with other professions who want to earn a little bit with these occasional jobs. This also works really well next to another profession, because the bets are mostly very short and do not claim the whole day. In addition, the job is a great opportunity to enter the model business as newcomers, since not so many experiences are required. The main focus of the pictures is on the product, but by using a model, the image is imparted to the image and the product is presented correctly. Especially with furniture, the customer is encouraged to identify with the model and to imagine how the piece of furniture could complete its furnishings.

Grid Girl

# Models as an identification factor

We also regularly provide models for product photography, especially for furniture and furniture. The furniture of our partner "Die Wohnliebhaber" ( https://www.ledermoebel-vintage.de ) speaks for itself, but you can also imagine the combination of model and product photography very well. However, fashion and furniture are not the only thing that can be supported by product photography. Product photography includes a lot more! Even residential accessories such as, Eg at Homestyle & Garden ( https://homestyle-and-garden.com ), can also add charm through the right use of models.
Life situations are presented, as in the kitchen when cooking with the new kitchen utensils, relaxing on the terrace on the new wooden garden furniture or on a vintage leather sofa for television. Just the latter, that someone sits serenely on a sofa or sits, is seen particularly frequently. This is how it is presented and emphasized how comfortable and practical this sofa is.

In summary, models are the ideal complement to pure product photography to stimulate the purchase of the product. In addition, this area will be a win-win situation for companies and models, as it is also a good option for newcomers and professionals, which makes entering the model business easier.


Further contributions

15 May, 2018

Best Ager Models – Models mit Zukunft!

Best Ager Models sind Männer und Frauen in ihren besten Jahren, die mit beiden Beinen fest im Leben stehen! Widmet man sich dem Thema Best Ager, stellen sich automatisch zwei Fragen. Erstens: Wann bin ich ein Best Ager? Und Zweitens: Was macht ein Best Ager Model aus?
Read more
26 Nov, 2025

Haute Couture trifft Casino-Atmosphäre: Wie Luxusmode 2025 glamouröse Kulissen neu interpretiert

Glamouröse Schauplätze wie Casinos dienen der Modewelt seit Jahren als stimmungsvolle Kulisse – nicht als Werbung für Glücksspiel, sondern als Bühne für starke Silhouetten, innovative Designs und ausdrucksstarke Persönlichkeiten. Die besondere Verbindung aus Eleganz, Lichtspiel und Inszenierung macht Orte wie diese zu einem inspirierenden Rahmen für Haute Couture, Runway-Shows und moderne Styling-Konzepte.
Read more
21 Aug, 2025

Sandalen: So findest du das perfekte Modell für warme Tage

Sobald die Temperaturen steigen, darf dein Schuhschrank luftig-leicht werden. Sandalen sind dann die perfekten Begleiter – ob im Alltag, im Büro oder zu besonderen Anlässen. Hier erfährst du, worauf du bei der Wahl deiner Damensandalen achten solltest.
Read more
25 Sep, 2017

Women & cars - a combination with tradition

Grid Girls
The automobile industry soon discovered the benefits of connecting women and vehicles to advertising. At that time still eye-catchers for the male clientele, the slightly clothed girls disappear today however increasingly. This change is simply explained by the logic of the market economy. Already at the end of the nineties, market researchers proved that women made the same decision as men. Thus, the presentation of the female charms increasingly falls into the background and the young women convince with intelligence and charm.
Read more
21 Jun, 2021

Spezialgebiet Vintage-Model

Vintage spielt in der Modebranche eine große Rolle: Es gibt Mode-Labels, die sich ganz dem Vintage-Style verschrieben haben. Andere greifen immer wieder Trends aus vergangenen Jahrzehnten auf und lassen sie neu aufleben. Da wundert es nicht, dass auch das Model-Business eng damit verknüpft ist.
Read more
14 Aug, 2020

Jogginghose ist jetzt in! Athleisure Style macht Models sportlich

Wir kennen ihn alle – den berühmten Satz des Modezaren Karl Lagerfeld: "Wer eine Jogginghose trägt, hat die Kontrolle über sein Leben verloren". Die Jogginghose war damit für viele Jahre in der Öffentlichkeit in Verruf geraten und in der Modewelt konnte man sich lange nicht vorstellen, dieses Kleidungsstück für Fotoshootings oder Modeschauen einzusetzen. Nach und nach entwickelte sich jedoch ein kleiner Hype um sportliche Klamotten im Alltag und sogar Herr Lagerfeld gab irgendwann zu, dass sein berühmter Satz, nicht mehr ganz der Wahrheit entspräche. Der so genannte Athleisure Style ist DER Trend für 2020 und lässt Dich Deine Sportklamotten wunderbar in den Alltag integrieren – ob in der Stadt, im Büro oder der Schule. Auch unsere Models lieben es sportlich und sind auf den Geschmack gekommen – sogar bei professionellen Shootings wird mittlerweile nach Jogginghose und Co. gefragt. Was man genau unter dem Begriff versteht und was einen typischen Athleisure Style ausmacht erfährst Du hier von uns!
Read more

# Contact

Alison Steinke
Alison Steinke
Key Account Manager
+49 521 448 139 08
a.steinke(at)the-models.de