Inhalt Navigation
Agency Blog

Models in product photography - Eyecatcher & key to success

25 Sep, 2017

The concept model has more associations like Fashionshows, catwalks and photoshootings - and the model is always the focus. But in addition to Fashionshows and catwalks, there are other possibilities to be a model.

# Properly positioning products

If you take a look in advertising magazines you always see products that are presented with or on a model. In fashion it is no wonder, because it can obviously be represented on a model much more vividly. But you also often see other products, such as furniture, which are photographed together with a model. The concept model has more associations like Fashionshows, catwalks and photoshootings - and the model is always the focus. But in addition to Fashionshows and catwalks, there are other possibilities to be a model.

# The product photo - what is it?

Product photography is an important part of advertising photography. The aim is to present the goods optimally in photos. It is obvious that the correct presentation of the product or the product is crucial for the success or failure. The potential customer should be encouraged to buy through an appealing presentation. And often the products with a model can be presented more attractive than without. The product photography is therefore an important part around which model agencies - of course we too - care. In addition, the demand for models that are sought in this area is also very large. These models are usually not professionals, but people with other professions who want to earn a little bit with these occasional jobs. This also works really well next to another profession, because the bets are mostly very short and do not claim the whole day. In addition, the job is a great opportunity to enter the model business as newcomers, since not so many experiences are required. The main focus of the pictures is on the product, but by using a model, the image is imparted to the image and the product is presented correctly. Especially with furniture, the customer is encouraged to identify with the model and to imagine how the piece of furniture could complete its furnishings.

Grid Girl

# Models as an identification factor

We also regularly provide models for product photography, especially for furniture and furniture. The furniture of our partner "Die Wohnliebhaber" ( https://www.ledermoebel-vintage.de ) speaks for itself, but you can also imagine the combination of model and product photography very well. However, fashion and furniture are not the only thing that can be supported by product photography. Product photography includes a lot more! Even residential accessories such as, Eg at Homestyle & Garden ( https://homestyle-and-garden.com ), can also add charm through the right use of models.
Life situations are presented, as in the kitchen when cooking with the new kitchen utensils, relaxing on the terrace on the new wooden garden furniture or on a vintage leather sofa for television. Just the latter, that someone sits serenely on a sofa or sits, is seen particularly frequently. This is how it is presented and emphasized how comfortable and practical this sofa is.

In summary, models are the ideal complement to pure product photography to stimulate the purchase of the product. In addition, this area will be a win-win situation for companies and models, as it is also a good option for newcomers and professionals, which makes entering the model business easier.


Further contributions

27 Mar, 2018

Internship in a modeling agency

Office jobs are boring. No way! As a trainee in the model agency The Models you get to know the often boringly defiled workplace "desk" from a completely different side. Instead of monotonous file processing it means variety and customer contact - and that from day 1 on.
Read more
03 Mar, 2020

Moderatoren buchen – der richtige Entertainer für jeden Anlass

Moderatoren sieht und hört man überall – im TV und Radio, bei Firmenevents, Talkrunden oder eine Gala. Veranstaltungen und Shows sind ohne sie kaum vorzustellen. Die Präsentatoren sorgen stets für die richtige Stimmung, denn charismatisch und sprachgewandt begeistern sie ihr Publikum. Doch was ist ein Moderator und was macht er eigentlich genau? Wir geben Antwort auf diese Fragen und zeigen, wie man den passenden Moderator für jedes Projekt findet!
Read more
27 Jan, 2025

TikTok-Trends 2025: Wie Influencer die Modewelt revolutionieren und was du dabei beachten solltest

TikTok ist längst mehr als nur eine Plattform für Tanzvideos. Für die Modewelt ist das soziale Netzwerk inzwischen ein unverzichtbarer Trendmotor. Neue Looks und Styles verbreiten sich hier schneller, als du „Algorithmus“ sagen kannst. Doch was genau macht TikTok so besonders, und wie kannst du als Model oder Modelagentur davon profitieren? Lass uns gemeinsam einen Blick auf die TikTok-Trends von 2025 werfen und herausfinden, was es zu beachten gilt.
Read more
15 May, 2018

Best Ager Models – Models mit Zukunft!

Best Ager Models sind Männer und Frauen in ihren besten Jahren, die mit beiden Beinen fest im Leben stehen! Widmet man sich dem Thema Best Ager, stellen sich automatisch zwei Fragen. Erstens: Wann bin ich ein Best Ager? Und Zweitens: Was macht ein Best Ager Model aus?
Read more
06 Mar, 2018

Formula 1 says "Good Bye Grid Girls"

Fast cars and beautiful women. That just belongs together. For years, the Grid Girls, who marked pilot start positions at the beginning of each race, were an integral part of the sport event. A few days ago came the news that made many frown: From the coming season, Grid Girls are banned in Formula 1!
Read more

# Contact

Alison Steinke
Alison Steinke
Key Account Manager
+49 521 448 139 08
a.steinke(at)the-models.de