Inhalt Navigation
Agency Blog

Models in product photography - Eyecatcher & key to success

25 Sep, 2017

The concept model has more associations like Fashionshows, catwalks and photoshootings - and the model is always the focus. But in addition to Fashionshows and catwalks, there are other possibilities to be a model.

# Properly positioning products

If you take a look in advertising magazines you always see products that are presented with or on a model. In fashion it is no wonder, because it can obviously be represented on a model much more vividly. But you also often see other products, such as furniture, which are photographed together with a model. The concept model has more associations like Fashionshows, catwalks and photoshootings - and the model is always the focus. But in addition to Fashionshows and catwalks, there are other possibilities to be a model.

# The product photo - what is it?

Product photography is an important part of advertising photography. The aim is to present the goods optimally in photos. It is obvious that the correct presentation of the product or the product is crucial for the success or failure. The potential customer should be encouraged to buy through an appealing presentation. And often the products with a model can be presented more attractive than without. The product photography is therefore an important part around which model agencies - of course we too - care. In addition, the demand for models that are sought in this area is also very large. These models are usually not professionals, but people with other professions who want to earn a little bit with these occasional jobs. This also works really well next to another profession, because the bets are mostly very short and do not claim the whole day. In addition, the job is a great opportunity to enter the model business as newcomers, since not so many experiences are required. The main focus of the pictures is on the product, but by using a model, the image is imparted to the image and the product is presented correctly. Especially with furniture, the customer is encouraged to identify with the model and to imagine how the piece of furniture could complete its furnishings.

Grid Girl

# Models as an identification factor

We also regularly provide models for product photography, especially for furniture and furniture. The furniture of our partner "Die Wohnliebhaber" ( https://www.ledermoebel-vintage.de ) speaks for itself, but you can also imagine the combination of model and product photography very well. However, fashion and furniture are not the only thing that can be supported by product photography. Product photography includes a lot more! Even residential accessories such as, Eg at Homestyle & Garden ( https://homestyle-and-garden.com ), can also add charm through the right use of models.
Life situations are presented, as in the kitchen when cooking with the new kitchen utensils, relaxing on the terrace on the new wooden garden furniture or on a vintage leather sofa for television. Just the latter, that someone sits serenely on a sofa or sits, is seen particularly frequently. This is how it is presented and emphasized how comfortable and practical this sofa is.

In summary, models are the ideal complement to pure product photography to stimulate the purchase of the product. In addition, this area will be a win-win situation for companies and models, as it is also a good option for newcomers and professionals, which makes entering the model business easier.


Further contributions

24 Jan, 2023

the-models RECAP 2022

Ein spannendes Jahr ist zu Ende und wir möchten unsere zahlreichen, aufregenden Projekte mit Euch teilen, um einen Einblick in unseren Job und in die unterschiedlichen Modeljobs, die wir vermittelt haben, zu gewähren. Neben klassischen Fotoshootings agieren unsere Models auch für Live Events, TV-Serien, Filmprämieren und, und, und...
Read more
11 Dec, 2024

Lederjacken: Der zeitlose Klassiker, der immer begeistert

Lederjacken sind einfach nicht wegzudenken, wenn’s um zeitlose Mode geht. Seit Jahrzehnten haben sie ihren festen Platz im Kleiderschrank, und das mit gutem Grund: Sie sind robust, vielseitig, bequem und sehen dabei auch noch verdammt gut aus. Für Trendsetter genauso wie für Leute, die einfach nur ein praktisches, langlebiges Kleidungsstück suchen, ist eine Lederjacke eine Investition, die sich auszahlt.
Read more
29 Jan, 2025

Der Weg zum erfolgreichen Model - 5 Tipps

Das Modellbusiness kann sich für angehende Models wie ein Labyrinth an Herausforderungen darstellen. Die Anforderungen an Models sind heute komplexer als je zuvor, und die Konkurrenz ist groß. Dennoch gibt es konkrete Schritte, die man unternehmen kann, um in der Branche erfolgreich zu sein.
Read more
03 Jan, 2024

Im Rampenlicht: Das richtige Make-up für Events wählen

Wenn es um das perfekte Erscheinungsbild bei Events geht, spielt Make-up eine entscheidende Rolle – besonders für Models, die im Auftrag eines Kunden auftreten. Es geht nicht nur um Optik, sondern auch darum Persönlichkeit und Stil durch sorgfältig ausgewähltes Make-up zum Ausdruck zu bringen. Wir werfen einen Blick hinter die Kulissen und zeigen, wie Models ihr Make-up für verschiedene Events auswählen, um sowohl auf dem Laufsteg als auch bei Fotoshootings zu glänzen.
Read more
20 Jul, 2018

Warnings against influencers on social media – wave of warnings due to hidden advertising

Influencers are furious – through a new law, all unlabeled posts that mention products or companies are classified as illegal surreptitious advertising. This includes both paid and unpaid collaborations like product reviews and recommendations as well as web links to companies, places and other content producers. As a result, almost every Instagram post from popular influencers now reads: ‘paid advertisement’ or ‘contains product placement’. The new law upsets influencers and makes influencer marketing strategies way more complicated.
Read more
15 May, 2018

Best Ager Models – Models mit Zukunft!

Best Ager Models sind Männer und Frauen in ihren besten Jahren, die mit beiden Beinen fest im Leben stehen! Widmet man sich dem Thema Best Ager, stellen sich automatisch zwei Fragen. Erstens: Wann bin ich ein Best Ager? Und Zweitens: Was macht ein Best Ager Model aus?
Read more

# Contact Details

Alison Steinke
Alison Steinke
Key Account Manager
+49 521 448 139 08
a.steinke(at)the-models.de