Inhalt Navigation
Agency Blog

Models in product photography - Eyecatcher & key to success

25 Sep, 2017

The concept model has more associations like Fashionshows, catwalks and photoshootings - and the model is always the focus. But in addition to Fashionshows and catwalks, there are other possibilities to be a model.

# Properly positioning products

If you take a look in advertising magazines you always see products that are presented with or on a model. In fashion it is no wonder, because it can obviously be represented on a model much more vividly. But you also often see other products, such as furniture, which are photographed together with a model. The concept model has more associations like Fashionshows, catwalks and photoshootings - and the model is always the focus. But in addition to Fashionshows and catwalks, there are other possibilities to be a model.

# The product photo - what is it?

Product photography is an important part of advertising photography. The aim is to present the goods optimally in photos. It is obvious that the correct presentation of the product or the product is crucial for the success or failure. The potential customer should be encouraged to buy through an appealing presentation. That’s where an AI presentation maker can help elevate the visuals naturally, making the product feel more polished and compelling without losing authenticity. And often the products with a model can be presented more attractive than without. The product photography is therefore an important part around which model agencies - of course we too - care. In addition, the demand for models that are sought in this area is also very large. These models are usually not professionals, but people with other professions who want to earn a little bit with these occasional jobs. This also works really well next to another profession, because the bets are mostly very short and do not claim the whole day. In addition, the job is a great opportunity to enter the model business as newcomers, since not so many experiences are required. The main focus of the pictures is on the product, but by using a model, the image is imparted to the image and the product is presented correctly. Especially with furniture, the customer is encouraged to identify with the model and to imagine how the piece of furniture could complete its furnishings.

Grid Girl

# Models as an identification factor

We also regularly provide models for product photography, especially for furniture and furniture. The furniture of our partner "Die Wohnliebhaber" ( https://www.ledermoebel-vintage.de ) speaks for itself, but you can also imagine the combination of model and product photography very well. However, fashion and furniture are not the only thing that can be supported by product photography. Product photography includes a lot more! Even residential accessories such as, Eg at Homestyle & Garden ( https://homestyle-and-garden.com ), can also add charm through the right use of models.
Life situations are presented, as in the kitchen when cooking with the new kitchen utensils, relaxing on the terrace on the new wooden garden furniture or on a vintage leather sofa for television. Just the latter, that someone sits serenely on a sofa or sits, is seen particularly frequently. This is how it is presented and emphasized how comfortable and practical this sofa is.

In summary, models are the ideal complement to pure product photography to stimulate the purchase of the product. In addition, this area will be a win-win situation for companies and models, as it is also a good option for newcomers and professionals, which makes entering the model business easier.


Further contributions

19 Nov, 2024

Stylisch in die kalte Jahreszeit – was sind die modischen Trends des Winters?

Der Winter steht vor der Tür, und mit ihm die Frage: Wie bleibt man modisch, ohne zu frieren? Vielleicht denkst du jetzt an den typischen "Zwiebel-Look", den du schon als Kind aufgetragen bekommen hast – doch dieser Winter zeigt dir, dass Layering alles andere als unförmig sein muss. Von fein gestrickten Basics bis hin zu übergroßen Mänteln und lässigen Accessoires lässt sich alles so kombinieren, dass dein Look durchdacht und stylisch wirkt.
Read more
28 Jun, 2018

Modelaufträge jenseits aller Klischees – Produktfotografie für PVC Böden & Elektrogeräte

Modeln heißt nicht immer Size Zero und Laufsteg. Mit dem Klischee wurde mittlerweile zum Glück größtenteils aufgeräumt, lässt es doch viele Bereiche des Modelns völlig außer Acht. So zum Beispiel die Produktfotografie mit Model – denn die Models sind hier mindestens so vielfältig wie die Produktpalette!
Read more
27 Mar, 2018

Internship in a modeling agency

Office jobs are boring. No way! As a trainee in the model agency The Models you get to know the often boringly defiled workplace "desk" from a completely different side. Instead of monotonous file processing it means variety and customer contact - and that from day 1 on.
Read more
01 Aug, 2019

Senior Models – zu alt zum Modeln? Von wegen!

„Wenn ich groß bin, werde ich, Feuerwehrmann, Sänger oder Tänzer“. Solche Sätze hört man häufig von Kindern, wenn man sie fragt, was sie später mal werden wollen. Ältere Menschen hingegen, werden nie gefragt, was sie machen wollen, wenn sie Rentner sind. Dabei ist das eine genauso wichtige Frage. Christa Höhs, Gründerin der ersten Agentur nur für Senior Models in Deutschland, hat ihr Buch „Wenn ich alt bin, werde ich Model. Warum wir uns nicht klein machen sollten“ genannt. Ein Titel, der durchaus seine Berechtigung hat, denn die Nachfrage an Senior Models ist so hoch wie noch nie.
Read more
10 Jun, 2025

Model werden: Diese Voraussetzungen zählen heute wirklich

So viel vorweg: Die Voraussetzungen, um Model zu werden, sind heute viel vielfältiger als viele denken – und genau diese Entwicklung begrüßen wir bei the-models. Doch was braucht es eigentlich wirklich, um in der heutigen Modewelt Fuß zu fassen?
Read more
21 Aug, 2025

Sandalen: So findest du das perfekte Modell für warme Tage

Sobald die Temperaturen steigen, darf dein Schuhschrank luftig-leicht werden. Sandalen sind dann die perfekten Begleiter – ob im Alltag, im Büro oder zu besonderen Anlässen. Hier erfährst du, worauf du bei der Wahl deiner Damensandalen achten solltest.
Read more

# Contact

Alison Steinke
Alison Steinke
Key Account Manager
+49 521 448 139 08
a.steinke(at)the-models.de