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Women & cars - a combination with tradition

25 Sep, 2017

The automobile industry soon discovered the benefits of connecting women and vehicles to advertising. At that time still eye-catchers for the male clientele, the slightly clothed girls disappear today however increasingly. This change is simply explained by the logic of the market economy. Already at the end of the nineties, market researchers proved that women made the same decision as men. Thus, the presentation of the female charms increasingly falls into the background and the young women convince with intelligence and charm.

# Women & cars - a combination with tradition

The automobile industry soon discovered the benefits of connecting women and vehicles to advertising. At that time still eye-catchers for the male clientele, the slightly clothed girls disappear today however increasingly. This change is simply explained by the logic of the market economy. Already at the end of the nineties, market researchers proved that women made the same decision as men. Thus, the presentation of the female charms increasingly falls into the background and the hostesses convince with intelligence and charm.

# Competent advice instead of lascivious poses

A look at the automobile shows in Frankfurt or Geneva reveals that women do not have to be reduced to their female charms in order to advertise for automobiles or vehicles in general. Instead of Posen and PS, it is now said, heads prove for the trade fair hosts. The organizers increasingly rely on so-called Explains, which can convey knowledge to the customer. This is among other things due to the fact that more and more women are interested in these events and these focus their attention less on ladies who are dressed than on expert advice. The knowledge and the eloquence of the hostesses play a far greater role in the male audience.

It is self-evident that the young women and men who work on the exhibition stands are well-groomed. The main focus, however, is on their tasks, as the visitors, but also to explain cars and technical features. The hostesses are all well-trained and know about the vehicles they are standing at, as they are given a subordinate notice to the relevant client.

In total, more and more men are being asked to work as hosts on automessives. "Sex sells" may still be important as it is today, but the term has changed in the sense that women with attractive advertising are also addressed. If bearded men in elegant dresses are casual and classy, ​​this is clearly aligned with a female audience. In the case of automobile advertising, there are thus opportunities for men and women to be engaged as the advertising face of a corresponding campaign. Despite this change, it is, according to our experience, but still the female models, which are used very differently. In model space are inserts from the product photography for various companies in the motorsport industry as https://quad-roller-ersatzteile.de/, to commercials, conceivable. There are also many possibilities in the trade fair and event area.

# Grid Girls - more than just decorating accessories


Further contributions

12 Oct, 2018

Trainee power high 3! - Our modeling agency as a training company

The models has grown rapidly in recent years - meanwhile, our database includes about 4,000 models, fair hostesses and grid girls. In addition to the regular orders of our regular customers also come in every day completely new booking requests. In order to cope with the onrush of applications, queries and applications, we naturally also had to upgrade ourselves within the agency. Three diligent trainees help us to maintain and expand our model and customer network.
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25 Sep, 2017

With full steam ahead! - Product pictures differently

Model auf Motorrad mit Vaporizer
Away from the famous catwalks, there are many opportunities to be a model, such as in the product photography, where models are advertised with products for advertising purposes. The presentation of a product is crucial for success.
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11 Jan, 2023

Male Model werden: 4 Tipps für das Casting

Wenn man von Models spricht, denken wohl die meisten zuerst an Frauen, doch auch männliche Models werden häufig angefragt. Das Casting für den ersten Modeljob ist auch dann wichtig, wenn man Male Model werden möchte – die richtige Vorbereitung ist deshalb das A und O. Welche Tipps und Tricks bei der Vorbereitung auf dieses wichtige Ereignis helfen, zeigt dieser Artikel.
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25 Sep, 2017

Models in product photography - Eyecatcher & key to success

The concept model has more associations like Fashionshows, catwalks and photoshootings - and the model is always the focus. But in addition to Fashionshows and catwalks, there are other possibilities to be a model.
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06 Nov, 2017

Babyfotografie – 5 Tipps für das perfekte Foto

Obwohl unsere Agentur selbst nicht mit Babys und Kindern arbeitet, haben wir unsere Kontakte natürlich in allen Bereichen der Modelbranche und Fotografie. Um auch Dir die Möglichkeit zu geben, perfekte Babyfotos zu erstellen, haben wir Dir hier einige Tipps zusammengestellt.
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29 Jul, 2019

GNTM: für angehende Models ein Muss?

Germanys Next Topmodell ist in Deutschland die bekannteste Fernsehsendung rund um das Thema Modeln. Heidi Klum und ihre Show stehen vor, während und nach jeder Ausstrahlung im Kreuzfeuer der Kritik. Antifeministisch, unrealistisch, „over the top“ soll das Format sein. Nach der aktuellen Staffel etwa beschweren sich die ausgeschiedenen Kandidatinnen, sie hätten viel zu wenig Zeit mit Heidi verbringen können, worüber jedoch bei den Ausstrahlungen ein ganze anderer Eindruck entstanden sei. Einer der größten Kritikpunkte ist jedoch, dass bereits kleine Mädchen durch die Sendung ein eng definiertes Körperbild vermittelt bekämen. Hierauf und auf ein paar weitere Behauptungen, wollen wir in diesem Beitrag eingehen.
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# Contact Details

Mel Stüven
Melanie Stüven
Key Account Manager
+49 521 448 139 08
m.stueven(at)the-models.de