Buyout

The buyout is an agreement between the model agency and a client. They agree on a specific time period, during which the client can use the pictures of the model for marketing or promotional purposes.

The buyout typically counts for a certain time period. The temporary use must be noted in the booking confirmation. In case the client wants to use the pictures for a longer time period, the buyout contract needs to be renegotiated. A client can also buy an exclusive-buyout license to receive unlimited rights for the pictures.

With the help of the Velma-list, surcharges for using pictures e.g. on posters or in TV-ads can be calculated. But for a maximum of rights, an exclusive contract is the better option.